Toyota Brings a Youthful Brand Image to the Yaris
There are a number of reasons why the 2012 Toyota Yaris really is the perfect car for the youth car-buying market. Among the top reasons are its sleeks design, fuel efficiency, and, of course, its starting price that falls under $15,000. Whether you're a college student who needs to commute to classes or pickup friends, or if you're a recent grad who is ready to commute to your new job, Toyota is ready to impress you with the 2012 Yaris.
We here at Elk Grove Toyota are pretty big fans of the Yaris, knowing, very well, what it has to offer consumers. But, Toyota knows that not everyone out there is aware of the little cars big offerings, which is why they're kicking off a new youth-centered ad campaign.
The ads tout the Yaris' large array of entertainment options, along with its price ranging from $14,115 to $17,200. The ad reads, "Yaris! It's a car!" with "bright, cheery letters" as though written by a child.1
The 2012 Toyota Yaris is powered by its 1.5-liter 4-cylinder engine that pumps out 106 horsepower. This is paired with a four-speed automatic or five-speed manual transmission for a driving experience that feels more youthful than any ad could ever do justice.
Driving experience and price are one thing; but, we all know that the real deal maker (or breaker) in the 2012 Toyota Yaris will be the fuel economy. And, luckily, it remains a deal maker, with an amazing 38 highway on all variants. So, will you be test driving a Yaris soon? You can always contact us online or by phone at (877) 312-4647 to arrange a test drive for the current Toyota Yaris today.
But, if you're not in the market for a new subcompact car, then we suggest checking out the other great new Toyota models that we carry on our lot at 9640 West Stockton Blvd. Elk Grove, CA 95757. There, you'll find everything you need to know about the new and used Toyota models that we have in stock so that you can make an informed decision when the time comes. And, remember, whether you're considering the Toyota Sequoia, Toyota Avalon, or Toyota Venza, we're ready and dedicated to ensure that you have a positive car-buying experience.