If you stay up to date on the latest Toyota news, you've probably heard of the "100 Cars for Good" event they've put on for the second year, where the Japanese automaker donates 100 new Toyota vehicles to deserving nonprofit groups. Well, the worthy candidates have been selected and voting begins soon.

The Toyota Technical Center is where all Toyota engineering innovation in safety and performance goes through rigorous testing and implementation before being found in Toyota vehicles here at Elk Grove Toyota. Soon, the center will be getting bigger, as the Japanese automaker announced recently an expansion of the workforce to focus on new developments in Toyota technology.

Prior to the New York Auto Show being held this week, Toyota teased us an image of a big reveal it had in store for its 2013 lineup of new Toyota vehicles. After a month of anticipation, Toyota finally made the big reveal, showing off the next-generation 2013 Toyota Avalon.

We here at Elk Grove Toyota are already familiar with the many accolades and honors that our favorite Japanese automaker has won over the years. And we're even more familiar with the awards that the individual vehicles in the new Toyota lineup have won too. And if you happen to frequent this blog, we're going to guess that you know a thing or two about them, as well.

But one award that you…

We here at Elk Grove Toyota were honestly more than a little shocked when we learned that Toyota President, Akio Toyoda had never experienced NASCAR first hand. The head of the Japanese automaker is big on racing. He's even competed in the infamous 24-hour race at Germany's Nurburgring race track, in Germany. So why no love for NASCAR?.

As it turns out, he has quite a bit of love for the world of…

When we here at Elk Grove Toyota brag about our favorite Japanese automaker, we don't do it just to hear ourselves talk. Toyota really is the gold standard when it comes to new and used cars alike; something that not many others can truly proclaim. This is proven by the sheer number of automotive milestones that the company has achieved since it first began producing vehicles in the 1930s, and in 2012 they'll…

Perhaps you've heard of the Tokyo Auto Salon... Maybe not? It's similar in nature to the SEMA Show, where automakers sport decked out variants of their best-selling models. It's an even that's truly one of a kind, and we here at Elk Grove Toyota can't get enough of it! And at this year's Tokyo Auto Salon, Toyota came boasting what is, perhaps, the single most interesting customization of all…

We here at Elk Grove Toyota  know that our favorite Japanese automaker is about more than just delivering a smooth ride backed by a solid build quality, though that is exactly what you'll find in most vehicles in the new Toyota lineup. Toyota is about giving back, and that's just what they've done recently with the help of the Salvation Army and Moosejaw, a Michigan-based outdoor retailer.

More specifically, the three entities…

The 2012 Detroit Auto Show has come and gone, but what lasts are the incredible vehicles that were unveiled in the Motor City. More specifically, we here at Elk Grove Toyota are thrilled about a new plug-in hybrid concept that Toyota unveiled. No, we're not talking about the upcoming 2012 Toyota Prius Plug-In either. Rather, this is a whole new hybrid for a whole new audience, and it's known as the Toyota NS4…

We here at Elk Grove Toyota are big fans of the 2012 Toyota Camry. The mid-size offering from our favorite Japanese automaker is manufactured right here in the United States, and to say that this has been a good move for them would be a serious understatement. In fact, Toyota loves the American-made Camry so much that they're even planning to export it to South Korea in the near future.

A Japanese automaker exporting…